Knowing your client should be one of your main tasks.

Knowing your client should be one of your main tasks, and languages shelter the peculiarities of a society. You can learn much about a culture by observing its structures, phrases, sayings, and puns.

What happens when we see someone doing their best to speak our language? We automatically receive a message of interest and closeness, which fosters trust and creates an opportunity for connection.

Of course, some translators and interpreters could be in charge of mediating between two parties who do not speak the same language, but isn’t it closer and generates more trust if the company interested in us speaks our language?

Reach more people. The goal is not simply to make a good impression. It is about allowing your clients and collaborators to interact comfortably in their native language.

We are talking not only about having people in your company who can communicate with clients but additionally about generating your content in their language. And offering information in another language is more than translating texts: it is essential to understand how each language works to provide your potential clients information that is proof of misunderstandings or bad translations.

💡 To conclude: In the business world, trust is crucial, and we will hardly start a business with someone who does not inspire confidence. And on many occasions, a second or third language can serve as a meeting point between two people whose mother tongues do not match.

I know it is quite a challenge but is worth investing in permanent training of your business sales team and in the translation of your corporate materials to take your business to the next level of international sales.