Language is NOT ENOUGH!

Do you think that working with a new market, you ONLY NEED TO LEARN THEIR LANGUAGE?

❌ I must tell you that this is a common mistake that many people believe, which is why I want to tell you the following:

Language is undoubtedly a crucial part of a culture, but not the only one, and other aspects to take into account include:

✔ Its customs
✔ Its times
✔ The way of communicating
✔ Its idiosyncrasy
✔ Its values

Therefore, when deciding to enter a new market, it is so relevant that you do it accompanied by someone that can advise you on all these aspects.

Because language will allow you to express yourself, but only with that will rarely achieve effective and successful communication with your clients. 😉